Brand Identity Design AgencyEverything after the logo, written down.
So four people can produce artwork and it still matches.
Starting at ₹99,900
What brand identity covers
Identity work is what stops a company looking like a different business in every deck, pack and post. Type, colour, layout, imagery and the rules that hold them together, in a document your team and your printer can both follow.
What you get
- Logo system, typography and colour with usage rules
- Layout and grid principles for print and for screen
- Imagery and art direction, shown with real examples
- Templates for the things you produce every week
- A brand book your team and your suppliers can work from
- Rollout support across packaging, web and print
Who this is for
Identity work pays for itself once more than one person is making things.
- Companies that have outgrown the logo a cousin made
- Teams where several people now produce artwork and none of it matches
- Businesses adding a second product line or a second market
- Anyone briefing agencies and printers who keep asking what the rules are
How a brand identity project actually runs
- 01
Listen
The business, the category, the customers and the words people already use about you.
- 02
Direct
One or two art directions, shown applied rather than as mood boards.
- 03
Build
Type, colour, layout, imagery and the mark, worked into a system that holds together.
- 04
Apply
The system tested on the things you actually produce, which is where weak rules show up.
- 05
Document
Guidelines specific enough that a new designer or a printer gets it right without calling you.
Branding packages
Identity work sits from the second tier upward, where the stationery and the deeper rulebook come in.
Logo Essentials
₹34,900
A mark, the core rules and every file your team needs.
- 4 sketch directions
- 2 logo concepts
- Logo, colour and font guidelines
- 2 revision rounds
- PNG, JPG, SVG, PDF and source files
Brand Identity
₹99,900
The logo plus the stationery and the deeper rulebook.
- 6 sketch directions
- 3 logo concepts
- Guidelines with font pairing and do and do not rules
- Letterhead, visiting card and envelope
- 2 revision rounds
Premium
Most chosen₹1,49,900
The full brand book, stationery and a social kit for three platforms.
- 12 sketch directions
- 5 logo concepts
- Full brand book
- Letterhead, visiting card and envelope
- Post and story templates plus covers for 3 platforms
- 3 revision rounds
Add ons
- Additional logo concept₹15,000
- Pamphlet design, front and back, print ready₹8,000
- Pitch deck design (onwards)₹25,000
The number of applications and templates you need sets the tier. Two to three weeks end to end, with three revision rounds on the full brand book. Every project is quoted in writing before it starts, with no hourly meter.
Questions we get asked
The logo is one element. An identity is the whole system around it: type, colour, layout, imagery, tone and the rules that keep it consistent whoever is using it.
Yes, and often that is the right call. We look at what your audience already recognises, keep the equity that is worth keeping, and rebuild everything around it.
Two to three weeks end to end when feedback comes back within a day of each milestone. If you are working to a launch date, tell us and we build the timeline around it.
Brand Identity starts at ₹99,900. The number of applications and templates you need sets the tier. Two to three weeks end to end, with three revision rounds on the full brand book. Send us the brief and you get a fixed quote in writing rather than an hourly estimate that moves.
Yes. We run from Mumbai with a presence in Stuttgart, and most of our work is done remotely for clients in other time zones.
It depends on the scope and how quickly feedback comes back, so you get a timeline with the quote rather than a number that does not survive the first round.
(Often booked with this)
Know what is broken before your customers do.
Most brands have gaps nobody inside the company can see any more. We go through your brand, your site and your feed, write down what is working against you, and walk you through it on a call.
Usually $200 free for the rest of this month
ends this month
What you get
- Brand and visual presence review
- Visual consistency analysis
- Social media and content evaluation
- Website and user experience feedback
- Actionable recommendations, written down
- Brand strategy session to walk through them
A written brand guideline manual can be added afterwards for $500. No obligation either way.
(Contact us)
Let's talk.
Ready to make the brand consistent? Tell us where it currently falls apart.
(Email)
hello@crafxstudio.com(Mumbai)
Ajmera Sikova, Damodar Park
Ghatkopar (W), Mumbai 400086
(Stuttgart - Artbild Studio)
Friedrichstraße 15
70174 Stuttgart, Germany