Brand Identity

Branding agency in MumbaiEverything after the logo, written down.

CRAFX Studio builds brand identity systems, type, colour, layout, imagery and the rules around them, for teams where more than one person produces artwork. A full identity starts at ₹99,900 and takes two to three weeks when feedback comes back within a day of each milestone.

So four people can produce artwork and it still matches.

CRAFX Studio is a branding agency in Mumbai, at Ajmera Sikova, Damodar Park, Ghatkopar West. Identity work on this page is type, colour, layout, imagery and the rules a team can follow.

Searches for the best branding agency in Mumbai do not match a ranking on this site. The work page is where the projects are.

Estate Ease identity system showing the mark, colour and type in use
Estate Ease

Questions before you enquire

How much does brand identity cost?

Brand Identity starts at ₹99,900. The number of applications and templates you need sets the tier. Two to three weeks end to end, with three revision rounds on the full brand book. Send us the brief and you get a fixed quote in writing rather than an hourly estimate that moves.

How long does a full identity take?

Two to three weeks end to end when feedback comes back within a day of each milestone. If you are working to a launch date, tell us and we build the timeline around it.

How does brand identity run?

Listen. The business, the category, the customers and the words people already use about you. Direct. One or two art directions, shown applied rather than as mood boards. Build. Type, colour, layout, imagery and the mark, worked into a system that holds together. Apply. The system tested on the things you actually produce, which is where weak rules show up. Document. Guidelines specific enough that a new designer or a printer gets it right without calling you.

Who is this for?

We work across SaaS, ecommerce, hospitality, B2B and corporate, chemicals, real estate and defence technology. Identity work pays for itself once more than one person is making things. Companies that have outgrown the logo a cousin made. Teams where several people now produce artwork and none of it matches. Businesses adding a second product line or a second market. Anyone briefing agencies and printers who keep asking what the rules are.

Last updated 22 October 2026

Identity systems

What brand identity covers

Identity work is what stops a company looking like a different business in every deck, pack and post. Type, colour, layout, imagery and the rules that hold them together, in a document your team and your printer can both follow.

Savi Sawara wordmark shown in gold on patterned fabric
Savi Sawara
Brand mark printed on a card held in hand against a yellow background

What you get

  • Logo system, typography and colour with usage rules
  • Layout and grid principles for print and for screen
  • Imagery and art direction, shown with real examples
  • Templates for the things you produce every week
  • A brand book your team and your suppliers can work from: a comprehensive PDF of 30+ pages with Brand Identity, 50+ pages with Premium
  • Rollout support across packaging, web and print

Who this is for

Identity work pays for itself once more than one person is making things.

  • Companies that have outgrown the logo a cousin made
  • Teams where several people now produce artwork and none of it matches
  • Businesses adding a second product line or a second market
  • Anyone briefing agencies and printers who keep asking what the rules are
How it runs

How a brand identity project actually runs

  1. 01

    Listen

    The business, the category, the customers and the words people already use about you.

  2. 02

    Direct

    One or two art directions, shown applied rather than as mood boards.

  3. 03

    Build

    Type, colour, layout, imagery and the mark, worked into a system that holds together.

  4. 04

    Apply

    The system tested on the things you actually produce, which is where weak rules show up.

  5. 05

    Document

    Guidelines specific enough that a new designer or a printer gets it right without calling you.

Investment

Branding packages

Shown in

Both packages include the logo work, stationery, the files and a comprehensive brand book PDF: 30+ pages with Brand Identity, 50+ pages with Premium. What changes is depth, concept count and how far the system reaches into social.

Brand Identity

₹99,900

The logo plus the stationery and a 30+ page brand book.

  • 6 sketch directions
  • 3 logo concepts
  • Brand book: a comprehensive PDF of 30+ pages, with font pairing and do and do not rules
  • Letterhead, visiting card and envelope
  • 2 revision rounds
Start a branding project

Premium

Most chosen

₹1,49,900

The full 50+ page brand book, stationery and a social kit for three platforms.

  • 12 sketch directions
  • 5 logo concepts
  • Full brand book: a comprehensive PDF of 50+ pages
  • Letterhead, visiting card and envelope
  • Post and story templates plus covers for 3 platforms
  • 3 revision rounds
Start a branding project

Add ons

  • Additional logo concept₹15,000
  • Pamphlet design, front and back, print ready₹8,000
  • Pitch deck design (onwards)₹25,000

The number of applications and templates you need sets the tier. Two to three weeks end to end, with three revision rounds on the full brand book. Every project is quoted in writing before it starts, with no hourly meter.

More detail

More questions

Yes. Brand identity is run from the Mumbai studio at Ajmera Sikova, Damodar Park, Ghatkopar West. The work covers type, colour, layout, imagery and the rules your team uses afterwards.

We do not publish a ranking, and this page does not claim to be the best branding agency in Mumbai. The project pages are there so you can judge the work itself.

The logo is one element. An identity is the whole system around it: type, colour, layout, imagery, tone and the rules that keep it consistent whoever is using it.

Yes, and often that is the right call. We look at what your audience already recognises, keep the equity that is worth keeping, and rebuild everything around it.

Yes. We run from Mumbai, and most of our work is done remotely for clients in other time zones.

Free this month

Know what is broken before your customers do.

Most brands have gaps nobody inside the company can see any more. We go through your brand, your site and your feed, write down what is working against you, and walk you through it on a call.

Usually ₹20,000 free for the rest of this month

ends this month

What you get

  • Brand and visual presence review
  • Visual consistency analysis
  • Social media and content evaluation
  • Website and user experience feedback
  • Actionable recommendations, written down
  • Brand strategy session to walk through them

A written brand guideline manual can be added afterwards for ₹48,000. No obligation either way.

(Contact us)

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Ready to make the brand consistent? Tell us where it currently falls apart.

(Mumbai)

Ajmera Sikova, Damodar Park
Ghatkopar (W), Mumbai 400086

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