(Case study)

Cemtac Cements

Branding · Cement and construction materials

Large three-dimensional CEMTAC lettering with cement sacks on a dark stage
Dark slide showing the house-and-bridge mark in six brand colourways
Tall case study strip of Cemtac signage, a mixer truck and site photography

(About the project)

At Crafx Studio, we partnered with Cemtac Cements to evolve the brand into a cleaner, stronger, and more confident visual system. The objective was not cosmetic change. It was a shift in perception. The logo was redesigned with a custom mark inspired by the Dant Kadal bridge in Kashmir, a form rooted in infrastructure and engineered for stability and longevity. The symbol subtly resolves into a house, a direct reference to foundations and built spaces.

What we did
Brand Identity
Logo Design
Signage
Brand Applications
Sector
Cement and construction materials
Tags
  • Brand Identity
  • Industrial

Project record

Cemtac Cements is published as branding for cement and construction materials. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.

Industrial brand identity for a cement manufacturer, with a mark drawn from bridge engineering.

The services recorded on this project are Brand Identity, Logo Design, Signage, Brand Applications.

Tags on the project: Brand Identity, Industrial.

What the frames show

  • Large three-dimensional CEMTAC lettering with cement sacks on a dark stage
  • Video: the Cemtac logo being refined on a designer's laptop screen
  • Dark slide showing the house-and-bridge mark in six brand colourways
  • Tall case study strip of Cemtac signage, a mixer truck and site photography

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