(Case study)

Cemtac Cements

Branding · Cement and construction materials

Large three-dimensional CEMTAC lettering with cement sacks on a dark stage
Dark slide showing the house-and-bridge mark in six brand colourways
Tall case study strip of Cemtac signage, a mixer truck and site photography

(About the project)

At Crafx Studio, we partnered with Cemtac Cements to evolve the brand into a cleaner, stronger, and more confident visual system. The objective was not cosmetic change. It was a shift in perception. The logo was redesigned with a custom mark inspired by the Dant Kadal bridge in Kashmir, a form rooted in infrastructure and engineered for stability and longevity. The symbol subtly resolves into a house, a direct reference to foundations and built spaces.

What we did
Brand Identity
Logo Design
Signage
Brand Applications
Sector
Cement and construction materials
Tags
  • Brand Identity
  • Industrial

(Next project)

Savi Sawara