(Case study)
Beam Skincare
Branding · Beauty and skincare
(About the project)
Beam is a skincare brand identity project focused on creating a modern, clean, and memorable visual presence. The scope included logo design, visual identity development, typography, color systems, and brand applications. The identity was designed to reflect trust, simplicity, and premium quality while providing a scalable foundation for future packaging, marketing, and digital communication. The result is a cohesive brand system that helps Beam stand out in the competitive skincare market.
- What we did
- Logo DesignMonogram LogoBrand IdentityBrand Guidelines
- Sector
- Beauty and skincare
- Tags
- Brand Identity
- Logo Design
Project record
Beam Skincare is published as branding for beauty and skincare. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.
Logo, visual identity and campaign art direction for skincare brand Beam.
The services recorded on this project are Logo Design, Monogram Logo, Brand Identity, Brand Guidelines.
Tags on the project: Brand Identity, Logo Design.
What the frames show
- Subway carriage lined with pink Beam skincare advertising panels
- Beam wordmark and leaf symbol over a purple-toned portrait
- Video: white Beam logo and leaf symbol animating on flat purple
- Brand introduction slide with the logo, vision and mission
- Purple spread covering brand strategy and the logo construction story
- Colour swatches with hex codes beside wildflower and saffron photographs
- Beam wordmark on a construction grid above three colourway lockups
- Video: glossy glass Beam lettering embossed on a white wall
- Outdoor billboard triptych with a model, a serum bottle and headlines
- App store screen showing Beam app icon colour variants
- Model portrait beside a cardboard hang tag stamped with the Beam logo
- Street lightbox poster of cream jars framed by botanical ingredients
- Purple spread of outlined product silhouettes labelled designed for skin
- Closing slide with Crafx Studio contact details on navy
The closest service page is Brand identity. To talk about a project like this, use the contact form.
Other published projects
- Commix (Beauty and skincare). Campaign and advertising design for a beauty and skincare range.
- Beam (Beauty and skincare). Packaging design and 3D product renders for a skincare range.
- Peakline Performance (Coaching and leadership development). Brand identity and logo design for an executive coaching and leadership development practice.
- MiDancer (Fitness and wellness). Brand identity for a gamified fitness and wellness platform, from logo to app interface.
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Savi Sawara
