(Case study)

Beam Skincare

Branding · Beauty and skincare

Subway carriage lined with pink Beam skincare advertising panels
Beam wordmark and leaf symbol over a purple-toned portrait
Brand introduction slide with the logo, vision and mission
Purple spread covering brand strategy and the logo construction story
Colour swatches with hex codes beside wildflower and saffron photographs
Beam wordmark on a construction grid above three colourway lockups
Outdoor billboard triptych with a model, a serum bottle and headlines
App store screen showing Beam app icon colour variants
Model portrait beside a cardboard hang tag stamped with the Beam logo
Street lightbox poster of cream jars framed by botanical ingredients
Purple spread of outlined product silhouettes labelled designed for skin
Closing slide with Crafx Studio contact details on navy

(About the project)

Beam is a skincare brand identity project focused on creating a modern, clean, and memorable visual presence. The scope included logo design, visual identity development, typography, color systems, and brand applications. The identity was designed to reflect trust, simplicity, and premium quality while providing a scalable foundation for future packaging, marketing, and digital communication. The result is a cohesive brand system that helps Beam stand out in the competitive skincare market.

What we did
Logo Design
Monogram Logo
Brand Identity
Brand Guidelines
Sector
Beauty and skincare
Tags
  • Brand Identity
  • Logo Design

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