Savi Sawara

We proudly unveiled a dynamic brand identity for Savi Sawra, a luxury ethnic fashion brand with deep-rooted heritage. Inspired by the owner's grandparents, Savi (meaning Goddess Savitri) and Sawra (meaning Lord Krishna), we infused the essence of Goddess into the logo with a graceful lotus, symbolizing divine opulence. The infinity sign in the typography speaks to timeless elegance, while the A in Savi, styled as a saree drape, celebrates femininity. The R in Sawra, with its mustache-twirling flourish, captures the essence of masculine pride and strength. The identity was built around that story, holding the traditional and the modern sides of Savi Sawra together in one mark.