(Case study)
Savi Sawara
Branding · Luxury ethnic fashion · 2024
(About the project)
We proudly unveiled a dynamic brand identity for Savi Sawra, a luxury ethnic fashion brand with deep-rooted heritage. Inspired by the owner's grandparents, Savi (meaning Goddess Savitri) and Sawra (meaning Lord Krishna), we infused the essence of Goddess into the logo with a graceful lotus, symbolizing divine opulence. The infinity sign in the typography speaks to timeless elegance, while the A in Savi, styled as a saree drape, celebrates femininity. The R in Sawra, with its mustache-twirling flourish, captures the essence of masculine pride and strength. The identity was built around that story, holding the traditional and the modern sides of Savi Sawra together in one mark.
- What we did
- Brand IdentityLogo DesignTypographyRetail Applications
- Sector
- Luxury ethnic fashion
- Tags
- Brand Identity
- Art Direction
Project record
Savi Sawara is published as branding for luxury ethnic fashion, marked 2024 on this page. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.
Heritage-led brand identity for a luxury ethnic fashion label.
The services recorded on this project are Brand Identity, Logo Design, Typography, Retail Applications.
Tags on the project: Brand Identity, Art Direction.
What the frames show
- Gold serif Savisawara wordmark on patterned Indian fabric
- Lotus logo lockup above the brand story paragraph on cream
- Evening render of the Savisawara boutique storefront, warmly lit
- Gold foil business card with floral corners beside a thank-you card
- Animated gold lotus mark over a sepia photograph of a woman at a mirror
- Gold line-art lotus symbol centred on a deep maroon field
- Cream shopping bag with an arched Savisawara print and red handles
- Street wall of framed billboards showing the ethnic fashion campaign
- Maroon circular swing tag with the gold lotus mark and string
- Closing slide with Crafx Studio contact details on maroon
The closest service page is Brand identity. To talk about a project like this, use the contact form.
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