(Case study)

MiDancer

Branding · Fitness and wellness

Purple MiDancer billboard with a pole dancer in a dark underpass
MiDancer logo and wordmark mounted on a dark building facade
Black slide carrying the written brand identity statement for MiDancer
Digital poster of the MiDancer campaign on a subway platform screen
MiDancer app icon on a construction grid beside a photo tile version
Gilroy typeface specimen in Light and ExtraBold weights on black
Phone on a rock showing the app beside the purple colour palette
Aerial hoop photograph with the MiDancer positioning paragraph
Phone home screen showing the MiDancer app icon among others
Purple light-trail spread listing the platform's training features
Close-ups of lilac MiDancer sportswear on a dark set
Branded tote bag beside a smartwatch showing a workout screen
Athlete in MiDancer kit carrying a branded equipment bag
Closing slide with Crafx Studio contact details on black

(About the project)

At Crafx Studio, we designed Midancer's brand identity to reflect the energy, movement, and motivation that define an active lifestyle. The identity was crafted to feel modern, approachable, and engaging, aligning with the app's gamified approach to fitness and wellness. Through a bold purple colour palette, clean typography, and dynamic visual elements, we created a cohesive brand system that communicates progress, achievement, and positivity. Every touchpoint from the logo and app interface to marketing assets and brand applications was designed to deliver a consistent and memorable experience, positioning Midancer as a fitness platform that makes wellness both inspiring and rewarding.

What we did
Brand Identity
Logo Design
App Interface
Campaign Art Direction
Sector
Fitness and wellness
Tags
  • Brand Identity
  • UI/UX

Project record

MiDancer is published as branding for fitness and wellness. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.

Brand identity for a gamified fitness and wellness platform, from logo to app interface.

The services recorded on this project are Brand Identity, Logo Design, App Interface, Campaign Art Direction.

Tags on the project: Brand Identity, UI/UX.

What the frames show

  • Purple MiDancer billboard with a pole dancer in a dark underpass
  • Small pole dancer illustration alone on a white field
  • MiDancer logo and wordmark mounted on a dark building facade
  • Black slide carrying the written brand identity statement for MiDancer
  • Digital poster of the MiDancer campaign on a subway platform screen
  • MiDancer app icon on a construction grid beside a photo tile version
  • Gilroy typeface specimen in Light and ExtraBold weights on black
  • Phone on a rock showing the app beside the purple colour palette
  • Aerial hoop photograph with the MiDancer positioning paragraph
  • Phone home screen showing the MiDancer app icon among others
  • Purple light-trail spread listing the platform's training features
  • Close-ups of lilac MiDancer sportswear on a dark set
  • Branded tote bag beside a smartwatch showing a workout screen
  • Athlete in MiDancer kit carrying a branded equipment bag
  • Closing slide with Crafx Studio contact details on black

The closest service page is Brand identity. To talk about a project like this, use the contact form.

Other published projects

  • MiDancer Stationery (Fitness and wellness). Stationery kit designed as part of the MiDancer rebrand.
  • MiDancer Logo (Fitness and wellness). Logo design and rebranding work for MiDancer.
  • Peakline Performance (Coaching and leadership development). Brand identity and logo design for an executive coaching and leadership development practice.
  • Cemtac Cements (Cement and construction materials). Industrial brand identity for a cement manufacturer, with a mark drawn from bridge engineering.

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