(Case study)

Lorenz

Branding · Fashion and apparel

Black flat lay of Lorenz stationery, envelopes and blue monogram tiles
Animated build of the white Lorenz L monogram on black
White construction grid lines building the Lorenz wordmark on black
Axiforma typeface specimen showing four weights and a giant Aa
Lorenz wordmark reversed in a white box and set on black
Folded grey poster with blue Mercer Street address typography
Black patterned hang tag with the Lorenz logo on draped fabric
Street poster wall of black and white fashion show advertisements
Black and white Lorenz paper shopping bags on a dark background
Exclusive pre-launch lightbox poster with a blue frame on concrete
Laptop on a sofa showing the Lorenz spring campaign website
Closing slide with Crafx Studio contact details on black

(About the project)

Brand identity, stationery and campaign artwork for a fashion label.

What we did
Brand Identity
Logo Design
Typography
Campaign Design
Sector
Fashion and apparel
Tags
  • Brand Identity
  • Fashion

Project record

Lorenz is published as branding for fashion and apparel. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.

The services recorded on this project are Brand Identity, Logo Design, Typography, Campaign Design.

Tags on the project: Brand Identity, Fashion.

What the frames show

  • Black flat lay of Lorenz stationery, envelopes and blue monogram tiles
  • Animated build of the white Lorenz L monogram on black
  • White construction grid lines building the Lorenz wordmark on black
  • Black shopping bag with a Lorenz thank-you tag on a blue handle
  • Axiforma typeface specimen showing four weights and a giant Aa
  • Lorenz wordmark reversed in a white box and set on black
  • Folded grey poster with blue Mercer Street address typography
  • Black patterned hang tag with the Lorenz logo on draped fabric
  • Street poster wall of black and white fashion show advertisements
  • Black and white Lorenz paper shopping bags on a dark background
  • Exclusive pre-launch lightbox poster with a blue frame on concrete
  • Laptop on a sofa showing the Lorenz spring campaign website
  • Closing slide with Crafx Studio contact details on black

The closest service page is Brand identity. To talk about a project like this, use the contact form.

Other published projects

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