(Case study)

Ion

Branding · Perfume and fragrance

Blackletter Ion logo wrapped around a gold perfume bottle on black
Silver blackletter Ion wordmark embossed on dark textured stone
Three Ion crystal perfume decanters in amber, gold and grey
White statement typography about the Ion perfume brand on black
Ion logo construction grid with anchor points on a light background
Ornamental star icon and Ion wordmark across grey and black panels
Three-swatch colour palette with hex, RGB and CMYK values
Logo variation strip with wordmarks and ornamental icons, light and dark
Grey business card and white thank-you card on a stone surface
Rooftop billboard reading Carry your Revolution with two Ion bottles
Closing slide with Crafx Studio contact details on black

(About the project)

Ion is a premium perfume house, known for the care that goes into each fragrance. Crafx Studio built the identity around a blackletter wordmark and an ornamental mark, carried across packaging, stationery and outdoor advertising.

What we did
Brand Identity
Logo Design
Packaging Design
Outdoor Advertising
Sector
Perfume and fragrance
Tags
  • Brand Identity
  • Packaging

(Next project)

Logofolio