(Case study)

Beam

Packaging · Beauty and skincare · 2024

Dark Beam serum bottle standing on a grassy hill under cloud
Four Beam cartons on a ribbed white plinth against lilac
White slide carrying the written packaging statement for Beam
Green serum carton opening beside a portrait of a model
Serum bottle glowing in the mouth of a dark mossy cave
Amber jar with a white dome lid on a flowering mossy log
Peach cream tube cradled in tree branches among green leaves
Four Beam bottles and a jar lined up on lilac
Grid of glowing skin close-ups with lilac panels and the wordmark
Open white product box beside its blue structural dieline
White slide explaining the dielines and 3D modelling work
Four boxed Beam products displayed on white podium steps
Closing slide with Crafx Studio contact details on navy

(About the project)

Beam is a modern skincare brand developed from the ground up, including brand identity, packaging design, product architecture, and 3D visualizations. The project focused on creating a premium yet approachable brand experience through a clean visual system, distinctive packaging, and realistic product renders. The final outcome helped establish a consistent and scalable brand presence across physical products, marketing materials, and digital channels.

What we did
Brand Identity
Packaging Design
Label Design
3D Mockups
Sector
Beauty and skincare
Tags
  • Packaging
  • 3D

(Next project)

Beam Skincare