(Case study)

Vurky

Packaging · FMCG and household goods

Vurky tissue packs in blue, orange and cyan arranged on yellow
Yellow panel carrying the written project description for Vurky
Nevo, Ava and Luno packs stacked together on a yellow ground
Street wall mural of the Vurky range beside a laughing model
Two Ava kitchen tissue packs with the Vurky characters either side
Two Luno toilet roll packs with a character mascot on cyan
Clean Safe Simple panel beside a man using a Nevo napkin
Washroom poster mockup reading Simply Good Simply You
Woman holding a Luno pack beside a Soft Pure Simple panel
Smiling woman holding a blue Ava tissue pack against a yellow wall
Closing slide with Crafx Studio contact details on black

(About the project)

For Vurky, we transformed product packaging into a powerful brand experience. Through strategic packaging design, refined visual systems, and carefully crafted layouts, we created a premium identity that enhances shelf presence, communicates product quality, and builds a consistent, memorable brand across every customer touchpoint.

What we did
Packaging Design
Label Design
Brand Identity
Art Direction
Sector
FMCG and household goods
Tags
  • Packaging
  • Brand Identity
  • Illustration

Project record

Vurky is published as packaging for fmcg and household goods. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.

Brand identity and packaging for a tissue and napkin range, built to stand out in a predictable aisle.

The services recorded on this project are Packaging Design, Label Design, Brand Identity, Art Direction.

Tags on the project: Packaging, Brand Identity, Illustration.

What the frames show

  • Vurky tissue packs in blue, orange and cyan arranged on yellow
  • Video: animated Vurky logo reveal on a cyan background
  • Yellow panel carrying the written project description for Vurky
  • Nevo, Ava and Luno packs stacked together on a yellow ground
  • Vurky colour palette with hex codes and the three brand typefaces
  • Street wall mural of the Vurky range beside a laughing model
  • Nevo napkin dieline flat plan beside a Pure Simple Everyday panel
  • Clean Safe Simple panel beside the Ava kitchen tissue dieline
  • Two Ava kitchen tissue packs with the Vurky characters either side
  • Luno toilet roll dieline beside a Soft Pure Simple type panel
  • Two Luno toilet roll packs with a character mascot on cyan
  • Clean Safe Simple panel beside a man using a Nevo napkin
  • Washroom poster mockup reading Simply Good Simply You
  • Woman holding a Luno pack beside a Soft Pure Simple panel
  • Smiling woman holding a blue Ava tissue pack against a yellow wall
  • Closing slide with Crafx Studio contact details on black

The closest service page is Packaging design. To talk about a project like this, use the contact form.

Other published projects

  • Beam (Beauty and skincare). Packaging design and 3D product renders for a skincare range.

(Next project)

Beam