(Case study)
Silk Appeal
Branding · Textiles and fashion
(About the project)
Silk Appeal is a brand identity project focused on creating a refined and sophisticated visual presence. The scope included logo design, typography, color palette development, and visual identity applications. The identity was crafted to communicate elegance, quality, and trust while maintaining a modern and versatile aesthetic. The final brand system provides a strong foundation for consistent communication across digital, print, packaging, and marketing touchpoints.
- What we did
- Brand IdentityMonogram LogoBrand GuidelinesTypography
- Sector
- Textiles and fashion
- Tags
- Brand Identity
- Logo Design
Project record
Silk Appeal is published as branding for textiles and fashion. It was made by CRAFX Studio at Ajmera Sikova, Damodar Park, Ghatkopar (W), Mumbai 400086. The only public number is +91 93214 29725.
A refined identity for a silk and textile brand, from monogram to storefront and garment labels.
The services recorded on this project are Brand Identity, Monogram Logo, Brand Guidelines, Typography.
Tags on the project: Brand Identity, Logo Design.
What the frames show
- Boutique storefront with arched wooden doors, greenery and gold signage
- Gold monogram logo over a monochrome vintage sewing machine needle
- Black and white still life of an antique iron, scissors and spectacles
- Video: gold Silk Appeal logo over a basket of raw silk yarn skeins
- Dark business card in raking light showing the embossed monogram
- Brand spread pairing a sewing machine photograph with the gold lockup
- Tablet against a black fluted wall showing a dark brand page
- Close-up of a woven garment label with the gold monogram on dark fabric
- Closing slide with contact details and the Crafx Studio logo on black
The closest service page is Brand identity. To talk about a project like this, use the contact form.
Other published projects
- Peakline Performance (Coaching and leadership development). Brand identity and logo design for an executive coaching and leadership development practice.
- MiDancer (Fitness and wellness). Brand identity for a gamified fitness and wellness platform, from logo to app interface.
- Cemtac Cements (Cement and construction materials). Industrial brand identity for a cement manufacturer, with a mark drawn from bridge engineering.
- Metal Smith (Steel and metal fabrication). Brand identity and applications for a steel and metal fabrication business.
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Peakline Performance
