(Case study)

Silk Appeal

Branding · Textiles and fashion

Boutique storefront with arched wooden doors, greenery and gold signage
Gold monogram logo over a monochrome vintage sewing machine needle
Black and white still life of an antique iron, scissors and spectacles
Dark business card in raking light showing the embossed monogram
Brand spread pairing a sewing machine photograph with the gold lockup
Tablet against a black fluted wall showing a dark brand page
Close-up of a woven garment label with the gold monogram on dark fabric
Closing slide with contact details and the Crafx Studio logo on black

(About the project)

Silk Appeal is a brand identity project focused on creating a refined and sophisticated visual presence. The scope included logo design, typography, color palette development, and visual identity applications. The identity was crafted to communicate elegance, quality, and trust while maintaining a modern and versatile aesthetic. The final brand system provides a strong foundation for consistent communication across digital, print, packaging, and marketing touchpoints.

What we did
Brand Identity
Monogram Logo
Brand Guidelines
Typography
Sector
Textiles and fashion
Tags
  • Brand Identity
  • Logo Design

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